Snackpass
A mobile app that makes ordinary experiences magical, starting with eliminating the need to wait in line when ordering food to go
Snackpass
Snackpass is an app used amongst college students that allow students to have easy and fast access to buying food around their college campus. It allows students to order food ahead of time so they can pick it up to their needs. It brings attraction by providing discounts, effectively attracting consumers to buy food. However, students have been complaining about the efficiency of some of their functionalities.
1.Problem Scope
I wanted to understand and obtain usability feedback on the usage of Snackpass within the college community, specifically in UC Berkeley.
Through this process, I wanted to evaluate if there were any improvements that could be made to help limit hardships when using the app. In addition, I wanted to see if Snackpass had the most optimal design that effectively illustrates its purpose and easy accessibility to the different functions for students.
Contextualize the Problem
Understanding the target audience and mobile app's purpose.
User Surveying
Understand the difficulties and improvements when using the app.
Data Analysis
Synthesis possible solutions to improve usability.
As UC Berkeley has prominent users of Snackpass, I targeted a random audience of Berkeley Students by sending the link out to a variety of accessible websites and group messages. Everyone got the same exact Google Form and had the opportunity to fill it out on their own time.
A total of 24 users participated in this survey. From the results I have concluded possible solutions to three functions (listed below) to improve and optimize usability amongst college students who use Snackpass.
Map Function
To visually represent my idea, I included a simple prototype drawing on the left.Within the app, the function is located at the middle right area of the page, along side with the search bar. Instead of including it with the search bar, where many people don't bother to click on it, I recommend that we put it at the very top with a direct map design so students can visually see that there is a map on the top of their screen. This is so it can compensate by still including the map function, so the users that do you use it have access to it, and have it easily presented to users who never knew it existed.
Chicken Hatching
In the app, there is a function where users have the ability to hatch chickens with their friends when they purchase food. Through the survey, the results indicated that 58.3% of the users don't find this function useful. However, there is still a 37.5% of users that like the chicken addition. Thus, I think that an effective way to have these two groups merge is by adding the rewards function into the chicken function so users are motivated to use the chicken app and also get a reward while using the function. I think it's a great balance between a fun theme of hatching a chicken and also getting incentive by receiving a gift as they hatch it. This way, users will always want to hatch an egg.
Rewards Section
In the "My Free Stuff" section, where users obtain rewards by buying a specific amount of purchases dependent on the restaurant, there is no indication of an expiration date (presented on the left). Many users have indicated that they would just save up their rewards to stock them up, only to realize they were gone after a certain period of time. To avoid situations like this, I propose that we include a notice that indicates when the reward expires or have an expiration date provided when each reward is given to the user.
From these results, I got a better understanding on how Snackpass can be redesigned to effectively help user needs. Through this process, I was able to effectively gain insight on my goals and help me move to the next steps of how I can redesign and share this information with the company.